Canto vs Brandfolder

 Seamless transition

databasics specialises in ensuring that the migration from Brandfolder to Canto is smooth and disruption-free. They offer tailored migration tools that are designed to handle the specific formats and configurations used by Brandfolder, reducing the complexity and risk of data loss during the transfer process.

Enhanced functionality and usability

Canto not only covers all the fundamental capabilities of Brandfolder but also introduces advanced features such as AI-powered tagging, sophisticated search filters, and an exceptionally user-friendly interface. This means that Brandfolder customers can not only expect a continuity of service but also significant enhancements in how they manage and utilise their digital assets.

Advanced technology and innovation

Considered DAM innovator, Canto's commitment to leveraging cutting-edge technology sets them apart from most competitors. 

Australia based support and expertise

databasics understand the Australian market and are positioned to offer real-time support and service, ensuring that businesses can transition without facing delays or downtime that might come with international support timelines.

Compliance and data security

Ensuring compliance with Australian data protection laws remains paramount. Canto takes adherence to local regulations very seriously, providing peace of mind to businesses about the security and privacy of their data during and after the transition.

Personalised hands-on onboarding and services

We listen. We deliver. databasics acknowledges the unique needs and requirements of each customer and tailors onboarding and services to those preferences. With over 30 years in DAM we are experts in the region.

Purpose-Built for DAM with Advanced Brand Management Features

Canto is fundamentally a DAM solution with robust tools to help you manage, organise, and distribute digital assets efficiently. While Brandfolder prioritises brand management, Canto provides a holistic approach to digital asset management, making it ideal for organisations needing comprehensive DAM functionality.

Superior Sharing Capabilities

Canto supports unlimited portals, making it easier to share content securely with different user groups—internally and externally. In contrast, Brandfolder limits collections shared externally.

Flexible Pricing and Contracts

• No long-term lock-in: Unlike Brandfolder's common three to five-year contracts, Canto offers flexible contract lengths, giving you freedom of choice.
• Inclusive pricing: Canto’s base package includes most product offerings, while Brandfolder charges additional fees for various add-ons, such as integrations and end-user access​.

Industry Leading AI Features

Canto's industry-leading AI features set it apart as a powerhouse in digital asset management. With AI Visual Search, users can locate assets by analysing visual elements within images and videos, such as objects, colours, and scenes, even in the absence of tags or metadata. This groundbreaking functionality eliminates reliance on manual tagging and accelerates asset retrieval. Additionally, AI tagging and Facial Recognition streamline asset management.

State-Of-The-Art Security

By combining advanced encryption, robust authentication, strict role-based permissions, Australian data residency, and globally recognised certifications,  such as ISO 27001, GDPR, SOC 2, CCPA, Canto ensures that your digital assets are secure and compliant with the latest regulations no matter what region you're in.

Faster Implementation and Migration

Canto's average implementation timeline is just 21 days, thanks to seamless integrations with Box, Dropbox, Google Drive, and OneDrive. This ensures you can start managing assets quickly. Brandfolder’s implementation timelines tend to vary, often requiring more time​.