#1 DAM in Australia
Brandfolder alternative in Australia & NZ
Canto is the #1 DAM solution for organisations in Australia and New Zealand who are looking to transition from Brandfolder (Smartsheets)
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Trusted by Australian and New Zealand marketing and communications teams

Canto vs Brandfolder

image (1)Canto
imageBrandfolder
Primary Focus
Full-featured DAM with strong brand management tools
Brand Management with some DAM capabilities
AI Capabilities
Advanced - AI Visual Search, Facial Recognition, auto tagging
AI-based auto-tagging but lacks AI Visual Search & facial recognition
Search & Organisation
Folders, Albums, Keywords, Tags, AI-driven search
Tag-based organisation, limited hierarchy options
Compliance Certifications
SOC 2 , ISO 27001 and GDPR compliance certificates available
Basic security & compliance, encryption, role-based access
Sharing & Distribution
Unlimited Portals, password-protected links, advanced download options
Limited external collections, fewer customisation options
Implementation & Onboarding
21-day average implementation, seamless migration tools, local support
Longer implementation timeline, manual migration tools
Pricing
Flexible contract lengths, transparent pricing, no hidden fees
Requires 3-5 year contracts, additional fees for key features
Free trial
Immediate access to free trial
Requires multiple meetings before trial access

Contact us for a personalised no-pressure demo

Why choose Canto

Purpose-Built for DAM

Canto is fundamentally a DAM solution with robust tools to help you manage, organise, and distribute digital assets efficiently.

Brandfolder is primarily a Brand Management platform with some DAM capabilities, ideal for maintaining consistent brand identity but less comprehensive for asset management.

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Superior Brand Portal Capabilities

Canto supports unlimited portals, making it easier to share content securely with different user groups—internally and externally. 

In Brandfolder collections are used for sharing but are limited in number compared to Canto’s unlimited Portals. Customisations less inclusive compared to Canto's.

State-Of-The-Art Security

By combining advanced encryption, robust authentication, strict role-based permissions, Australian data residency, and globally recognised certifications,  such as ISO 27001, GDPR, SOC 2, CCPA, Canto ensures that your digital assets are secure and compliant with the latest regulations no matter what region you're in.

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Industry Leading AI Features

Canto's industry-leading AI features set it apart as a powerhouse in digital asset management. With AI Visual Search, users can locate assets by analysing visual elements within images and videos, such as objects, colours, and scenes, even in the absence of tags or metadata. This groundbreaking functionality eliminates reliance on manual tagging and accelerates asset retrieval. Additionally, AI tagging and Facial Recognition streamline asset management.

Faster Implementation and Migration

Canto's average implementation timeline is just 21 days, thanks to seamless integrations with Box, Dropbox, Google Drive, and OneDrive. This ensures you can start managing assets quickly.

Brandfolder's implementation timelines tend to vary, often requiring more time​. Files can be migrated through the platform UI and FTP servers.

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Canto integrations

 

Seamlessly integrated

Canto offers a powerful suite of integrations designed to fit seamlessly into your existing tech stack. From pre-built connectors to custom APIs, Canto enables effortless collaboration with your favourite tools, including marketing platforms, collaboration software, project management, and content management systems. 

Recognised as the leader in Digital Asset Management in Australia and New Zealand


What you will get

 transition icon (1)Seamless transition

databasics specialises in ensuring that the migration from Brandfolder to Canto is smooth and disruption-free. They offer tailored migration tools that are designed to handle the specific formats and configurations used by Brandfolder, reducing the complexity and risk of data loss during the transfer process.

functionality iconEnhanced functionality and usability

Canto not only covers all the fundamental capabilities of Brandfolder but also introduces advanced features such as AI-powered tagging, sophisticated search filters, and an exceptionally user-friendly interface. This means that Brandfolder's customers can not only expect a continuity of service but also significant enhancements in how they manage and utilise their digital assets.

innovation iconAdvanced technology and innovation

Considered DAM innovator, Canto's commitment to leveraging cutting-edge technology sets them apart from most competitors. 

expertise iconAustralia based support and expertise

databasics understand the Australian market and are positioned to offer real-time support and service, ensuring that businesses can transition without facing delays or downtime that might come with international support timelines.

expertise icon (1)Compliance and data security

Ensuring compliance with Australian data protection laws remains paramount. Canto takes adherence to local regulations very seriously, providing peace of mind to businesses about the security and privacy of their data during and after the transition.

service iconPersonalised hands-on onboarding and services

We listen. We deliver. databasics acknowledges the unique needs and requirements of each customer and tailors onboarding and services to those preferences. With over 30 years in DAM we are experts in the region.



About databasics

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At databasics, we understand the challenges you might face when looking to replace your Brandfolder DAM solution.

Customers seeking a reliable Digital Asset Management (DAM) solution will find a robust alternative in Canto along with databasics' customised migration support.

  Local expertise and migration support provided by databasics

  Leading global DAM solution with advanced security features, seamless integrations and scalability


Ready for a personalised demo?

Book a 30-minute no-pressure demo with one of our experts