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Canto vs adobe aem

Buyers find that Canto meets their business requirements better than AEM

 
 
image (1)Canto 
imageAdobe AEM
DAM Expertise
The pioneer of DAM, global leader in digital asset management for over 30 years. Their flagship product Cumulus was known to be the original DAM solution.
Global brand known for digital media, publishing and printing software. Adobe DAM - Adobe Experience Manager Assets introduced in 2012 as part of Adobe CMS.
Main Focus
Canto only focuses on digital asset management, DAM.
Adobe’s main focus is printing, publishing and graphics software for content creation.
Product Focus

One product:

Canto DAM.

Complicated pricing structure: 3 Products (in DAM category):

Adobe Experience Manager (AEM) + DAM

Adobe Experience Manager Assets (DAM)

Adobe Experience Assets Essentials (Basic DAM)

Cost

Budget-friendly, scalable, Canto price is based on number of users and amount of storage. Many great features included out of the box, such as Smart Tags, Adobe Connector, AI, Brand Portals.

Equivalent capability and functionality included for all subscriptions.

Adobe Experience Manager Assets has starting price of $50,000, not including implementation, configuration, training.

Adobe Experience Manager Assets Essentials starting price is $30,000 for basic functionality.

Suitable For
Canto is suitable for small, medium and large (enterprise) organisations. With over 50% of customers fitting into mid-market size (50 - 1000 employees).
Due to cost considerations more suitable for medium to large enterprises, corporations. Majority of customers fall into size of 10,000+ employees.
Ease of Use
Easy to use, user-friendly interface. Unlimited customisable branding, easy admin set up, easy Portal creation, branding and set up.
Complicated, requires extensive user training, developer configuration and set up.
Adobe Connector
Native plugin for Adobe CC (Photoshop, InDesign, Illustrator, Premier Pro, After Effects) is included at no extra cost for all Power Users.
Native integration to Adobe CC.
Local support and DAM expertise
Local Australian partner - databasics - DAM consultation, implementation and service experts for more than 30 years. Canto partner 30+ years. We know Canto!
After purchase, often no direct access to Adobe. All implementation, customisation, service inquiries rely on 3rd party partner (often - not DAM experienced!).
Contract 
No lock in contract.
Minimum 36-months contract.

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Canto is the trusted solution by marketers, communications and compliance teams in Australia and New Zealand.
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Trusted by Australian and New Zealand marketing and communications teams
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See our other resources on

Digital Asset Management Australia

 

How to choose a DAM in Australia

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