Canto vs Adobe DAM

DAM Expertise

The pioneer of DAM, global leader in digital asset management for over 30 years. Their flagship product Cumulus was known to be the original DAM solution.

Global brand known for digital media, publishing and printing software. Adobe DAM - Adobe Experience Manager Assets introduced in 2012 as part of Adobe CMS.

Cost

Budget-friendly, scalable, Canto price is based on number of users and amount of storage. Many great features included out of the box, such as Smart Tags, Adobe Connector, AI, Brand Portals.

Equivalent capability and functionality included for all subscriptions.

Adobe Experience Manager Assets has starting price of $50,000, not including implementation, configuration, training.

Adobe Experience Manager Assets Essentials starting price is $30,000 for basic functionality.

Suitable For

Canto is suitable for small, medium and large (enterprise) organisations. With over 50% of customers fitting into mid-market size (50 - 1000 employees).

Due to cost considerations more suitable for medium to large enterprises, corporations. Majority of customers fall into size of 10,000+ employees.

Local support and DAM expertise

Local Australian partner - databasics - DAM consultation, implementation and service experts for more than 30 years. Canto partner 30+ years. We know Canto!

After purchase, often no direct access to Adobe. All implementation, customisation, service inquiries rely on 3rd party partner (often - not DAM experienced!).

What customers who moved to Canto say

Alison Peake, The a2 Milk Co

With Canto, we finally have a single source of truth for all our images and documents. Our team can locate the latest marketing collateral in seconds, which has dramatically increased both efficiency and brand consistency.

Daniela Jones, Destination Queenstown

Moving to Canto has been a success for more reasons than one for Destination Queenstown. Everyone can locate, use, and share assets quickly and easily due the Advanced Search functionality.

Matt Harnett, Victoria Department of Health

Canto has been instrumental in streamlining our asset approval workflows. We’ve cut down on email back-and-forth, and our stakeholders now have real-time visibility into every stage of the process. It’s a game changer for our in-house creative team.

Marketing Operations Manager in Retail sector

Before switching to Canto, we struggled with a DAM that lacked robust AI tagging and brand portal capabilities. After implementing Canto, our marketing team cut asset search time by 50% and improved brand consistency across multiple markets.

State-Of-The-Art Security

By combining advanced encryption, robust authentication, strict role-based permissions, Australian data residency, and globally recognised certifications, such as ISO 27001, GDPR, SOC 2, CCPA, Canto ensures that your digital assets are secure and compliant with the latest regulations no matter what region you're in.

Industry Leading AI Features

Canto's industry-leading AI features set it apart as a powerhouse in digital asset management. With AI Visual Search, users can locate assets by analysing visual elements within images and videos, such as objects, colours, and scenes, even in the absence of tags or metadata. This groundbreaking functionality eliminates reliance on manual tagging and accelerates asset retrieval. Additionally, AI tagging and Facial Recognition streamline asset management.

Faster Implementation and Migration

Canto's average implementation timeline is just 21 days, thanks to seamless integrations with Box, Dropbox, Google Drive, and OneDrive. This ensures you can start managing assets quickly. Adobe’s implementation takes months or even longer, usually performed by 3rd party partners who are not DAM experienced.

migration and implementation

Seamlessly integrated

Canto offers a powerful suite of integrations designed to fit seamlessly into your existing tech stack. From pre-built connectors to custom APIs, Canto enables effortless collaboration with your favourite tools, including marketing platforms, collaboration software, project management, and content management systems.

Seamless transition

databasics specialises in ensuring that migration to Canto is smooth and disruption-free. We offer tailored migration tools that are designed to handle the specific formats and configurations, reducing the complexity and risk of data loss during the transfer process.

Enhanced functionality and usability

Canto not only covers all the fundamental capabilities of a DAM but also introduces advanced features such as AI-powered tagging, sophisticated search filters, and an exceptionally user-friendly interface. This means that customers can not only expect a continuity of service but also significant enhancements in how they manage and utilise their digital assets.

Advanced technology and innovation

Considered DAM innovator, Canto's commitment to leveraging cutting-edge technology sets them apart from most competitors.

Australia based support and expertise

databasics understand the Australian market and are positioned to offer real-time support and service, ensuring that businesses can transition without facing delays or downtime that might come with international support timelines.

Compliance and data security

Ensuring compliance with Australian data protection laws remains paramount. Canto takes adherence to local regulations very seriously, providing peace of mind to businesses about the security and privacy of their data during and after the transition.

Personalised hands-on onboarding and services

We listen. We deliver. databasics acknowledges the unique needs and requirements of each customer and tailors onboarding and services to those preferences. With over 30 years in DAM we are experts in the region.

Canto vs adobe aem

Buyers find that Canto meets their business requirements better than Adobe DAM

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What customers who moved to Canto say

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Why choose Canto

Purpose-Built for DAM

Superior Brand Portal Capabilities