Canto vs Fotoware

Implementation

- Quick, intuitive deployment with minimal upfront complexity.
- Rapid start—content can be uploaded and organised almost immediately.

- Requires lengthy, complex setup to establish “archives” (databases).
- Often takes months before ready for daily use.

Architecture

- True SaaS architecture with automatic updates.
- Scalable infrastructure—no need to manually provision or limit resources.

- “Hosted” is essentially on-premise software installed on a chosen cloud.
- Not a true SaaS model—users manage resources & updates.

Compliance Certifications

- Emphasizes compliance (e.g., GDPR, ISO) with clear documentation.
- Offers region-specific hosting to meet data residency requirements.

- Limited public info on compliance certifications (ISO, SOC 2, GDPR, etc.).
- Data sovereignty managed largely by the customer.

Local Presence & Support

- databasics provides a full-service, highly experienced local Australian team.
- In-country support ensures rapid response and comprehensive professional services.

- Very small or single-person reseller in Australia.
- Potential for delayed or limited local expertise.

Overall Value

- Powerful, future-ready DAM backed by AI, compliance, and real SaaS advantages.
- Quick ROI, simplified workflows, and strong local support for ongoing success.

- Traditional “old-school” DAM approach, lacking modern SaaS benefits.
- Asset limitations and complex setup can hinder long-term ROI.

What customers who moved to Canto say

Alison Peak, The a2 Milk Co

With Canto, we finally have a single source of truth for all our images and documents. Our team can locate the latest marketing collateral in seconds, which has dramatically increased both efficiency and brand consistency.

Daniela Jones, Destination Queenstown

Moving to Canto has been a success for more reasons than one for Destination Queenstown. Everyone can locate, use, and share assets quickly and easily due the Advanced Search functionality.

Matt Harnett, Victoria Department of Health

Canto has been instrumental in streamlining our asset approval workflows. We’ve cut down on email back-and-forth, and our stakeholders now have real-time visibility into every stage of the process. It’s a game changer for our in-house creative team.

Marketing Operations Manager in Retail sector

Before switching to Canto, we struggled with a DAM that lacked robust AI tagging and brand portal capabilities. After implementing Canto, our marketing team cut asset search time by 50% and improved brand consistency across multiple markets.

Modern DAM

Canto is a true SaaS platform that’s quick to deploy, packed with AI capabilities, and fully supported in Australia.

While FotoWare may still offer a workable DAM solution for very specific legacy use cases, it falls short of a modern DAM’s expectations—particularly around true SaaS features, AI-driven workflows, and scalability without burdensome limitations

Industry Leading AI Features

Canto's industry-leading AI features set it apart as a powerhouse in digital asset management. With AI Visual Search, users can locate assets by analysing visual elements within images and videos, such as objects, colours, and scenes, even in the absence of tags or metadata. This groundbreaking functionality eliminates reliance on manual tagging and accelerates asset retrieval. Additionally, AI tagging and Facial Recognition streamline asset management.

State-Of-The-Art Security

By combining advanced encryption, robust authentication, strict role-based permissions, Australian data residency, and globally recognised certifications, such as ISO 27001, GDPR, SOC 2, CCPA, Canto ensures that your digital assets are secure and compliant with the latest regulations no matter what region you're in.

Superior Brand Portal Capabilities

Canto supports unlimited portals, making it easier to share content securely with different user groups—internally and externally.

Canto’s brand portals are easily configurable, allowing users to quickly tailor layouts, themes, and access controls—ensuring the portal reflects your unique brand identity without cumbersome setup.

Seamlessly integrated

Canto offers a powerful suite of integrations designed to fit seamlessly into your existing tech stack. From pre-built connectors to custom APIs, Canto enables effortless collaboration with your favourite tools, including marketing platforms, collaboration software, project management, and content management systems.

Seamless transition

databasics specialises in ensuring that the migration from Fotoware to Canto is smooth and disruption-free. They offer tailored migration tools that are designed to handle the specific formats and configurations used by Fotoware, reducing the complexity and risk of data loss during the transfer process.

Enhanced functionality and usability

Canto not only covers all the fundamental capabilities of Fotoware but also introduces advanced features such as AI-powered tagging, sophisticated search filters, and an exceptionally user-friendly interface. This means that Fotoware customers can not only expect a continuity of service but also significant enhancements in how they manage and utilise their digital assets.

Advanced technology and innovation

Considered DAM innovator, Canto's commitment to leveraging cutting-edge technology sets them apart from most competitors.

Australia based support and expertise

databasics understand the Australian market and are positioned to offer real-time support and service, ensuring that businesses can transition without facing delays or downtime that might come with international support timelines.

Compliance and data security

Ensuring compliance with Australian data protection laws remains paramount. Canto takes adherence to local regulations very seriously, providing peace of mind to businesses about the security and privacy of their data during and after the transition.

Personalised hands-on onboarding and services

We listen. We deliver. databasics acknowledges the unique needs and requirements of each customer and tailors onboarding and services to those preferences. With over 30 years in DAM we are experts in the region.

About databasics

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At databasics, we understand the challenges you might face when looking to replace your DAM solution.

Customers seeking a reliable Digital Asset Management (DAM) solution will find a robust alternative in Canto along with databasics' customised migration support.

Local expertise and migration support provided by databasics

Leading global DAM solution with advanced security features, seamless integrations and scalability

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