Digital Asset Management for Retail

What do Retailers say about Canto

The a2 Milk Co

Canto not only met all our requirements — it exceeded them. It’s now simple to share and maintain brand consistency worldwide, and the time we save qualifies the ROI on DAM every day.

Lalique

When you log into the Canto solution, it’s really a step forward … Canto is easy to use, and to train our employees and teams to use.

Heinens Grocery Stores

The visual interface of Canto is really easy to use – we refer to it as a news feed for our department. It’s fun to see the progress happening live.

Lake Champlain Chocolates

Now we know the latest version is in the system and it’s the point of truth that gets served up when needed. And we don’t need to tell everyone there is a new file or where to find it.

Content Challenges Australian Retailers Face

Content Volume is exploding

Analysts warn the demand for marketing content could jump up to 20-times in coming years, stretching already-lean creative teams and budgets. Retailers must produce more assets, in more formats, at ever-faster cadence.

Dispersed assets & version chaos

Without a single source of truth, staff hunt across shared drives, email threads and agency portals; 82 per cent of employees admit recreating an asset because they couldn’t find the original.

fashion sale

Omnichannel brand consistency

Keeping product shots, price points and copy aligned across e-commerce, catalogues, digital OOH, social, marketplaces and store signage is a daily headache. Even minor inconsistencies erode trust and hurt conversion.

Slow go-to-market and missed windows

Inefficient asset management, inconsistent branding and fragmented workflows delay campaigns, causing retailers to miss seasonal peaks or new-range launch dates—directly impacting revenue.

Catalogue & product-information complexity

Many chains still rely on manual processes to update print and digital catalogues. Matching images, copy, SKUs and pricing across thousands of lines is labour-intensive and error-prone without tight PIM-to-DAM integration.

Retail-media momentum needs richer assets, faster

With retail-media networks forecast to top A$3 billion by 2027, marketers must feed an ever-expanding array of in-store screens, off-site banners and shoppable video with properly tagged, rights-cleared creative—often in hours, not days.

Cross-functional collaboration gaps

Creative, merchandising, e-commerce, agency partners and 1,000+ store teams all need the same approved assets, but too often work in silos—causing duplicate effort, overspend and inconsistent execution.

Monroe heels (Whiteboard)

Integrating the stack (DAM + PIM + CMS + e-com)

Legacy systems, bespoke in-house tools and manual hand-offs still dominate. Without modern integrations, metadata is lost, search is poor, and teams revert to email attachments—undoing hard-won efficiency gains.

Regulatory & consumer-law risk

Under the Australian Consumer Law, all images, descriptions and price claims must be accurate and up-to-date. Using an old hero shot or outdated spec sheet can invite ACCC action, fines and reputational damage.

Personalisation & first-party data pressure

As cookies fade and privacy rules tighten, retailers are leaning on first-party data. That means dynamically assembling dozens of creative variants per offer—yet many teams don’t have metadata, templates or automated workflows to scale this safely.

Do you find your teams wasting time searching for files?

Are you missing product launch deadlines?

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What DAM Platforms Can Do for Retailers

1. Launch products & campaigns faster

Centralise every asset—product shots, lifestyle images, video loops, POS files—inside one AI-powered library.
Give e-commerce, store and agency teams instant access to the latest, approved versions so new ranges hit the market on time.

2. Streamline collaboration across the retail ecosystem

Unite marketing, merchandising, suppliers and store operations in a single workflow with real-time reviews and approvals.
Assign roles and permissions so head office, franchisees and external partners can collaborate securely without version mix-ups.

3. Deliver a consistent, on-brand customer experience

Govern brand guidelines, templates and usage rights from one hub to keep every channel—from TikTok to shelf talkers—visually aligned.
Protect sensitive pricing and product information with granular permissions, audit trails and enterprise-grade security.

A DAM platform centralises your digital assets into one scalable library for faster access and distribution. Intelligent AI tools help teams quickly find and access content. And with built-in collaboration and integration tools, your go-to-market strategy becomes seamless.

Why retailers use digital asset management

CENTRALISED STORAGE

All digital assets created by departments and agencies accessible from one centralised repository.

BRAND CONSISTENCY

Communicate brand standards with Style Guides, tailored content collections, approval process and asset expiration.

AI CAPABILITIES

Easily tag, search and find assets with advanced AI functionality, such as Facial Recognition and Visual Search.

INCREASED PRODUCTIVITY

Quick image retrieval and more efficient handling means better way to share images, designs, and other digital assets with all stakeholders.

How Australian, New Zealand and Global Retailers Use DAM

The a2 Milk Co (Food Production) is a global brand requiring consistent product imagery, marketing materials, and regulatory-compliant labels across multiple countries. By leveraging Canto’s centralised repository, local teams access up-to-date packaging designs and region-specific assets in one place. This streamlined content distribution, strengthened brand consistency, and prevented costly errors in packaging or marketing campaigns.

"Canto not only met all our requirements — it exceeded them. It’s now simple to share our digital assets and maintain brand consistency worldwide, and the time we save qualifies the ROI on DAM every day.”
— Alison Peake, Head of Group Communications, The a2 Milk Company

b.box (Baby & Parenting Products) faced rapid expansion, frequent new product campaigns, and the need to deliver accurate brand and product content worldwide. Through Canto, they unified design files, product photography, and campaign visuals, giving regional teams and retail partners immediate access to everything they needed. As a result, b.box sped up product launches, ensured global brand uniformity, and enhanced cross-team collaboration.

Sugar Bob's Finest Kind Replaced a jumble of Dropbox folders, hard drives and “piles of paper” with Canto’s unified DAM + PIM, centralising more than 1,250 digital assets and 50 SKUs in one intuitive, cloud library; collections, custom permissions and retailer-specific export channels now let the team share shelf-talker files or PR kits in minutes, freeing up bandwidth, cutting email back-and-forth, and helping the small brand “punch above its weight” as it scales into new markets.

Lalique (luxury products) swapped an ageing, hard-to-use DAM for Canto so its digital team could unify product and brand assets across subsidiaries in Europe, North America and Asia. Within just four months the team migrated the entire library, enriched files with searchable metadata and rolled the platform out to marketing, communications and sales—each department building self-service portals “in hours”. Canto now serves as Lalique’s single source of truth, replacing scattered drives and file-shares, streamlining workflows and letting staff locate, share and publish approved visuals far more quickly.

SmoothSkin (Beauty Devices) needed a swift and reliable method to distribute product information, marketing materials, and influencer content across various regions. They deployed Canto to consolidate all campaign assets into one secure library, accessible via custom portals for partners and regional teams. This dramatically shortened their time-to-market for new product launches and ensured consistent branding worldwide.

Canto for retailers

Canto has been a pioneer in the DAM industry, continuously innovating new features like:

Canto AI Visual Search & facial recognition for ultra-fast discovery
Canto PIM integration to merge product data with rich media
Unlimited Portals to share and control access with ease
CDN functionality for real-time updates to sites and storefronts
DRM tools to secure and track your brand assets
World-class implementation & support that gets you results fast

“Canto is helping us launch into new markets quicker. When a product launches in a new territory, it's as simple as pressing a button, and distributors have access to everything."

rings screens (1)

Along with an easy-to-use interface and straightforward pricing, Canto offers:

Workflow approvals, versioning, and expiration
Auto-tagging, text recognition, and smart file organisation
40+ integrations for a connected content ecosystem

Canto PIM - united product information and digital assets

Manage entire product lifecycle with Canto PIM

Break Down Information Silos
Empower your marketing, sales, product, and creative teams to work in sync with secure, role-based access to the exact data and assets they need. By unifying product images, descriptions, and brand elements in one place, Canto PIM ensures a consistent, on-brand experience across every channel.

A Unified DAM + PIM Solution
Simplify your tech stack with a single platform designed for every stage of the product lifecycle. Canto’s integrated DAM and PIM keep all digital content and product data together, ensuring smooth collaboration and faster go-to-market strategies.

Copy of manufacturing brand style guide (1)

Manage All Your Content and Data in One Platform
Centralise product information, visuals, and marketing materials to seamlessly update and deploy assets. Real-time synchronisation ensures brand and product changes are reflected instantly—across e-commerce, social media, and more.

Canto's Media Delivery Cloud

Bridge the gap between your central DAM library and every digital storefront you run.

Publish direct from the DAM to every storefront – Media Delivery Cloud (MDC) streams images and video straight from your Canto library to Shopify, Salesforce Commerce Cloud, mobile apps and in-store screens via a global CDN, removing time-consuming download/re-upload steps.

On-the-fly transformations, zero duplicates – Smart cropping and URL-based parameters deliver each asset in the exact size, format and ratio required for product pages, social tiles or shelf screens without creating extra files.

Automatic, real-time updates – Change a hero image in Canto and that update cascades instantly to every linked channel, keeping pricing, colourways and campaign creative consistent across web, email and store tech.

Faster pages, higher conversion – CDN delivery slashes asset weight and latency so e-commerce pages load quickly—critical for reducing bounce rates and boosting sales.

Less grunt work for merch & marketing teams – MDC eliminates repetitive resizing and manual uploads, freeing staff to focus on product launches and creative strategy.

Built for omnichannel retail – The same live links can feed POS screens, product-information systems, marketplace listings and digital catalogues, ensuring one source of truth everywhere customers shop.

Customer support

databasics have been Canto’s partner in Australia and New Zealand for nearly 30 years. Our only focus is providing the best possible customer experience to our Canto customers.

Prouding ourselves as DAM experts with over 30 years DAM experience, we offer DAM consultations, 100% personalised Canto DAM onboarding and Hands-on customer service.

We will assist you throughout your DAM journey from start to finish. 100% dedication to our customers is what will set us apart from the rest of Australian DAM vendors. Choose databasics. Schedule your free consultation now.

See if Canto is the right DAM for you

After your team has outgrown Dropbox and Google Drive, it is time to look at a suitable DAM solution – one that is user friendly and intuitive, a solution that will streamline your workflows, ensure brand consistency, adhere to regulatory requirements, and empower your teams.

Canto is considered the pioneer/ inventor of DAM with their flagship on-premise solution Cumulus, later introducing the Canto cloud DAM – named - Canto, solution that has now been their focus for the last 10 years.

Investing in a DAM system is not just a cost but a strategic business decision. It can substantially improve operational efficiency, compliance, and even provide insights into your digital assets' ROI.

Don't wait, explore your DAM options today and redefine how your organisation manages its digital assets. Reach out to databasics to schedule a DAM consultation.

Digital Asset Management (DAM) for Retail

Shorten time-to-market, streamline content management, and bring your retail teams together for success.

It is not only about the need to capture and store content, it is about having this content available to the right people, in the right format, at the right time.