April 3, 2025 •Ricky Patten
Over the past 12 months, databasics has expanded our customer base by nearly 30%, consolidating our position as the leading provider of Digital Asset Management (DAM) solutions in Australia and New Zealand. And while other DAM vendors may not reveal their numbers, we can say with confidence: we’ve won every deal we’ve pursued this year.
Based on publicly available insights and industry movements, we estimate there are no more than 50 new DAM implementations annually in our region. If that number is accurate, we are now winning over 50% of all new DAM business.
So, who uses digital asset management in Australia in 2025?
With 30 years in the DAM space, our recent customer data confirms a familiar pattern. Some things don’t change—and for good reason.
The DAM Leaders: Who’s Investing in 2025?
| Industry | Share of Recent DAM Buyers |
|---|---|
| Local Government | 22% |
| State Government | 13% |
| Higher Education | 10% |
| Not-for-Profit Organisations | 6% |
| Construction | 4% |
Industries that use Digital Asset Management in Australia
Local Government
DAM for local government is one of the most consistent use cases we see in Australia. Councils manage large volumes of visual and public-facing content—from community events to signage and internal projects. A centralised system makes everything easier to find, repurpose, and govern.
➡️ Explore DAM for Local Government
State Government
DAM for state government is just as critical. These departments manage communications at scale and require structure, security, and consistency. Whether it’s campaign materials, web assets, or archived media, a DAM platform supports streamlined access across teams.
➡️ See how State Government uses DAM
Education
DAM for education supports universities, TAFEs, and other institutions in managing brand assets, student-facing content, alumni communications, and more. With so many departments and stakeholders involved, a well-structured DAM keeps everyone aligned.
➡️ Learn more about DAM in Education
Not-for-Profits
DAM for not-for-profit organisations helps teams manage event promotion, donor outreach, volunteer recruitment, and advocacy campaigns—all from a central platform. It supports efficiency, brand consistency, and storytelling.
➡️ Discover how NFPs use DAM
Construction
DAM for construction is gaining momentum. With site photos, documentation, contractor communication, and marketing materials all needing structure, construction firms are seeing the value of centralised, cloud-based asset management.
➡️ Read about DAM in Construction
The New Wave: Who’s Next?
Beyond these leading industries, we’re now seeing increasing interest in DAM from sectors such as Leisure, and Mining, and Energy—where the value of fast, organised, and brand-safe asset access is being realised.
How DAM Adds Value
So why are so many organisations investing in DAM now?
Whether it's a local council, university, government department or growing construction firm, the answer is the same: Digital Asset Management adds value by turning content into a business asset—not a bottleneck.
A DAM solution provides:
✅ Faster content access – No more wasted time digging through folders or asking around for the latest file. Everyone finds what they need—fast.
✅ Brand consistency – Approved assets, brand guidelines and templates in one place mean every team stays on-message.
✅ Collaboration without chaos – External partners, contractors and internal teams can access what they need without losing control of sensitive files.
✅ Compliance and control – Versioning, expiry dates, and permission settings help keep you compliant with branding, accessibility, and privacy requirements.
✅ Content ROI – Assets are easy to find and reuse, which means less duplication and more return on your creative investment.
This is why Digital Asset Management is no longer optional for content-heavy teams—it’s essential infrastructure for managing the visual side of your brand and operations.
Why This Matters
The question of who uses digital asset management in Australia has a clear answer in 2025—and it reflects both longstanding use cases and new adopters.
DAM is no longer a specialist tool. It’s a core operational asset.
And databasics is proud to be the leading Canto DAM provider in the region, serving organisations that understand the value of doing content better.
If you're watching the trends, the message is clear: DAM adoption is growing—and we’re leading the way.
Ready to learn more?
