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Top 10 Movie Quotes To Answer Your DAM Questions

Top 10 Movie Quotes To Answer Your DAM Questions

How do you get people’s attention during holiday season? Talk about movies! Most people love movies. So do I. Here are 10 classic movie lines that can sum up answers to most common DAM questions. Enjoy!

Where is that image?

Having trouble locating assets? Wasting time recreating already created assets? Some of the most common problems we hear from people that have started thinking about a digital asset management solution. Can’t find it, can’t use it.

DAM provides a centralized location for all your digital media, making it easy to access, organise and share the right asset at the right time.

You think DAM might help. But you don’t want to invest in a DAM system just yet.

All your digital media spread out across hard drives, personal computers, storage devices, and different file storage platforms?

The reality is – you should invest in a DAM sooner rather than later to stay competitive in today’s fast-paced digital world. DAM saves you time and improves efficiency on many levels. It keeps your brand secure and on-point.

Assets taking over your storage systems? Is your cloud-storage, such as DropBox, enough for your organisation? It might be. But when is a time you need to move on from a simple cloud-storage solution?

Cloud file storage is a common business practice these days, however the search capabilities are limited, there is no version control or digital rights management. It might be sufficient for a small team, for an outside creative agency that mostly creates new assets instead of reusing existing assets, an agency that doesn’t have internal teams that are interested in those already existing assets.

 

The benefits of using a more capable system, like a DAM, would be to make your marketing team more productive and efficient, to make your brand stronger and brand message more consistent, more collaborative and competitive in today’s market place.

Your choice.

Like Mick Dundee put it: “That’s not a knife, THAT’s a knife.”

Now – you’ve decided you need a Digital Asset Management solution. What’s next?

Unfortunately, one size doesn’t fit all. No two DAM installations are the same. There are many factors that determine which solution is right for you. Some of the things to consider:

  • How do you want to deploy your DAM solution? Do you require an on-premise solution? Or can a cloud (SaaS) solution meet your needs?
  • How many users do you have?
  • What size storage do you require?
  • Get your stakeholders involved and create a list of requirements a DAM should meet.

 

Compare apples to apples. And let us help you in this decision process*.

Show me the money

Investing in a Digital Asset Management solution is usually no just a financial decision – however it is often a core consideration. How do you get the best return on your investment? Just a few money saving benefits:

 

  • Reuse your digital content
  • Improve efficiency
  • Save time searching for assets

 

Do we need a dedicated Digital Asset Manager?

So your organisation got a DAM solution, it is implemented and ready go. You think you can do it.

“Tell him, he’s dreaming.”

A Digital Asset Manager role is a complex role that requires a lot of expertise. Your DAM needs an expert to manage it, to deal with any issues, someone who has knowledge and understanding of metadata, digital assets and analytics. Digital asset manager will make sure your system is correctly integrated with your organisation’s other platforms and systems. A DAM professional will help ensure the success of your solution.

 

 

To infinity and beyond!

Many factors influence the success of a DAM solution – choosing the right solution for your organisation, leadership buy-in, user adoption, and other factors. A successful DAM solution amplifies productivity, increases the value of your digital assets, brand, and your organisation.

 

 

Now – are there any DAM questions?

*DataBasics has more than 20 years in DAM industry and has the largest team involved directly in DAM implementations in the region. We are here to answer your questions and help you choose the right solution for your organisation.

Contact us: info@databasics.com.au or call: 1300 886 238

Happy Holidays!

Top 10 Canto (nee Flight) Features To Date

Top 10 Canto (nee Flight) Features To Date

Since Canto (Flight) first took flight in 2015 there have been constant improvements, updates and new features added. Last year we looked back at the top features introduced during 2016. This time we have chosen top Canto features to date, in our opinion. What’s your all-time favourite Canto feature?

 

 

Ease of Use

Always seems to be chosen as the top feature – the ease-of-use and visual appeal seem to be the winners for everyone. The general User Experience improves with every new release.

In our previous Top features of 2016 post, we missed the last update of 2016 – PHL that introduced a whole new look and functionalities to the interface.

There is All Files view option, bulk options, view metadata information in preview mode, add or rename albums and folders easily.

The interface is very intuitive, simple and easy to use.

 

Mobile Accessibility. This on-the-go experience provides responsive design – mobile-responsive interface, sharing and uploading from your any device. More here LHR.

 

Mouse-over preview. See a larger preview by simply hovering your mouse over the thumbnail in list, masonry or thumbnail views is the newest Flight featured released Nov 2017 with the Flight SYD update.

 

 

 

Video Trim before download

Do you really want the entire video or is only a small section important? Under Advanced Download options, you can download a small clip of the video, just select start and end times, then preview the clip before download. Click here for more LHR.

 

Direct URL

This new feature was introduced in LHR. With this Canto made it possible for anyone to integrate content in Flight with any other web channel, website, social media, blog whatever. It’s never been easier to share content with Flight. We found it so exciting that we created a whole blog post about it.

 

Smart Tags

This is tagging for free! Built on Amazon Web Services (AWS) Rekognition, Flight can now detect objects and other things in an image, and automatically attach relevant tags to each asset. Making it so much easier to find just the right image. Saves time and money. More here CDG.

 

File relations

So simple and so easy to use, group together files that are related to the same project, campaign, or theme. Makes organising your content much more intuitive. See all related files in a file’s preview information page. More here ORD.

 

Upload Links

This makes it possible for you to have as many people as you like contribute content into Flight! Your external agencies, photographers or other independent providers who don’t have access to Flight can use these links to upload files. All this without losing control over your content. Uploaded content needs to be approved by an administrator before it enters the main library. More here ORD.

 

Share Links

Sharing is what it’s all about really. With Flight it’s as easy as clicking a button to take your content to whatever share channel you like. With great options like enable download, watermarks, expiry date, sharing is not only easy but powerful. Then just like Upload Links you can share to as many people as you like!

 

Crop & Resize

How much of an image do you want … the whole of it or just a bit? With Flight you can crop and resize an image when you download it. We’re not replacing Photoshop here … but eh! This is what a lot of people would like to do who don’t have an image editing tool. All this for free with Flight.

 

My Collections

Keep your favourite files in your own personal collection. Simply click the Heart icon and the file will be added to your personal collection of choice. Great for tracking content you are referring to often, a grab bag for a project you are working on … or maybe you need to come back to these images later? More here MIA.

 

Branded Portals

Now this is really cool and takes you into a whole new dimension! Now with Flight you can have a separate brand portal to share and control your brand. Simple and easy to setup this gives you sooo much more value from your investment in Flight. We’ve been so impressed with Branded Portals we created a whole blog and webinar about this one topic, click here for more.

 

Then even more??? YES! With the latest SYD Sydney release Canto extended brand portals even further. Is this crazy or what!

 

Custom branding for Portals was introduced in the FCO update. Create a good-looking portal landing page with albums and search displayed right in front of you. Great if you need to create several differently branded portals for different purposes or for different clients. See our to branding dedicated blog post here.

The latest Flight update – SYD has even more customisation options. Including different layouts and album titles.

 

Flight just keeps getting better and better and the Flight team at Canto really listens to their customers. We are excited to see what 2018 will bring! Are you? What else are you looking forward to in Flight?

You can watch our recorded webinar here.

Brand Management with Canto (nee Flight)

Brand Management with Canto (nee Flight)

*Please note: as of May 22, Flight is now Canto. All references to Flight in this article refer to Canto.

What is Brand Management?

 

Do I use the red-on-white or white-on-red logo? Where do I find it?

What font do I have to use?

 

Brand management ensures that your brand assets are consistent, aligned, readily accessible and appropriately used. How can you align your brand assets to your brand management guidelines, brand strategy and approved usage? This article will discuss the importance of creating a consistent message with brand management guidelines and how you can do all that with the help of Flight – Canto’s SaaS digital asset management solution.

Visit our Flight Demo Brand Portal for Great! brand (a brand we created to showcase Flight possibilities). And register for our upcoming webinar: Brand Management with Flight Nov 14th 11AEDT.

Customise the main library and login page

Why not start with branding your own DAM library?

 

Tell your company’s story right from the start. The more branded your DAM solution is, the more people will connect with it and use it. Maintain your brand standards with customising the main Media Library. In Flight, administrators can apply a logo, choose colour theme, upload an appropriate brand image, create a title for your Library (for example, DataBasics Marketing Resource Library), as well as a welcome message.

 

 

Portals

 

What is a Portal?

Like an extension to DAM, a Portal is a web page that provides an easy access to select range of content to a specific target group of users, allowing the functionality you want and the overall look and feel that is required in a fantastic, good-looking interface that is easy to use.

For example, your Flight solution might contain range of content from work-in-progress through to finished content for access by your staff. Then – to make brand content available to the people you work with – you can create a Portal to share out only the brand content.

You don’t need to be a design guru, to create a tailored brand experience to share with your team, clients, vendors, and others. Read more on how easy it is to create custom-branded good-looking  publishing portals below.

 

Private or Public Portals

Decide if you would like your portal to be public or private. Private portals would require login and would only be accessible to select users. Public portals require no login and are limited to only viewing, downloading and sharing.

Portal Access Permissions

With Portals you provide access to select assets from your main library. (Don’t forget to mark the assets “approved” when adding them to your portal). Administrators can configure permissions by allowing specific features in a Portal. Establish privileges for sharing, editing, downloading, uploading, and adding watermarks.

 

 

Share directly from Portal

No need for email attachments. Share directly from your branded Portal with remote team members, outside agencies and collaborators. Great to distribute brand assets for review and approval.

 

Custom-branded Portals

 

Create your brand identity and ensure your branding stays consistent. Determine the look and branding of the portal interface and portal landing page. The brand identity can reflect that of your own brand or that of a client, allowing for agencies to collaborate through multiple branded portals. This means you can work in different portals that represent different brands. At DataBasics we have created several different portals to share resources with partners, potential customers, to collaborate with our team, and to share brand guidelines. Each of the portals has been branded differently, and has different functions. Take a look at our sample Great! brand portal here.

To customise your portal landing page and interface go to Settings – Portals (click on a portal you would like to customise) – select Landing Page or Custom Branding.

Sharing Brand Guidelines

Use Flight not only to share your media assets but also your brand guidelines. Upload you brand guidelines as a document, presentation or video. Share with both internal and external team members, and collaborators will be able to reference the various rules that help keep your brand’s message consistent. Having your brand guidelines listed in a central location will provide a single source of truth to explain crucial information about how your brand is presented across all channels, allowing easy access to everyone who needs them around the world 24/7.

DRM

Add copyright information, Terms and Conditions, and watermarks to your assets.

You can select watermark position and size. Add watermark as you are sharing an asset – share through an email or collection link and just click “Enable Watermark”. Admin can upload a watermark image under DRM Settings.

 

Add Terms and Conditions and Copyright information. You can find the asset information fields when clicking the down arrow:

You can add hyperlinked Terms and Conditions, which would take the person to the linked T&C page when clicked on the link.

 

Monitor your brand

In Flight, admin can see how brand assets are being used, and determine who is able to view, download, edit, and share stored files.

Find the admin dashboard here

Some of the reports you can view in Dashboard

For more in-depth reports you can go to Settings – Account Settings – Reports.

 

Flight is not only the best place to share your digital assets, but it’s also an excellent place to create a consistent brand image, to share your brand guidelines and to control how your brand assets are used and distributed.

See it all in action in our upcoming webinar: Brand Management with Flight Nov 14th 11AEDT

User Adoption – How Can Your Vendor Help

User Adoption – How Can Your Vendor Help

Why is user adoption important?

Simply said – ROI, improved productivity, and streamlined workflow. If users are not using the solution – no one is!

Looking back at our Top 10 Mistakes When Implementing a DAM Solution, it is clear how important users are in this equation. User buy-in, a supporting DAM manager and IT department that are willing to work together to retain this buy-in, provide greater environment for initial adoption and retention.

 

Why does it fail?

Inadequate training and support, and difficult to use solution.

Our latest survey of DAM users of Top 10 Most Requested DAM Features shows how highly valued are features that make user adoption easier. For example, a solution that is easy to use was voted number one most important feature. It appeals to DAM users to have a solution that allows to perform basic tasks without user training, giving basis for the success of the project.

Adapting to new technologies can be frustrating to many people.

 

How to increase user adoption

Establishing a platform for continuing education and training, listening and empowering users to properly apply metadata, correctly upload, download and share assets is invaluable to improving user adoption.

The more you educate, listen and learn from your DAM users, the more you will not only improve system user experience and usability, but will empower your users and maximise ROI.

Look at DAM as the infrastructure that other content distribution platforms feed from, and where users access approved and correctly managed content. More people will come into contact with the DAM, work on assets, distribute assets while still within their preferred platform, improving productivity and streamlining workflow.

Not without reason, integration was voted number 2 most important DAM feature on our recent survey.

 

How can your vendor help

Leading prospective customers to a satisfactory mind set when evaluating a suitable DAM solution:

  • Initial consulting and advice using experience with other customers in how solutions are adopted best removing unexpected surprises from a DAM project
  • Determining an organisation’s appetite for DAM solution and proposing a solution that fits this profile and managing user’s expectations of what will be delivered
  • Discussing the amount of money and time to invest
  • Complexity vs usability/ user adoption
  • Considering turnaround in staff and partners (agencies) … continual user adoption
  • Considering expectations of new people vs existing users. Learning new product vs stronger focus on a product.

Clear simple explanations introducing the technology to the users:

  • Bridging the technology gap
  • Listening to the customer and adjusting the solution to meet the needs
  • Training
  • Documentation

User Acceptance Testing (UAT Process) that provides a positive outcome:

  • Facilitating user adoption
  • Carefully plan the UAT process to manage users exposure to the solution and matching expectations
  • Match users expectations to the delivery schedule of functionality

Here at DataBasics our Professional Services team provides consulting to listen to the needs of the business and the users, and then develop suitable solutions based on years of knowledge garnered from the diverse industries our clients represent. Ongoing training and support is critical for user adoption and that is why we also provide training and support to ensure users derive the maximum benefit from using their DAM solution.

 

Top 10 Most Important DAM Features

Top 10 Most Important DAM Features

Digital asset management (DAM) has become an important part of an organisation’s content management strategy. The requirements for DAM go far beyond just a solution for storing digital assets.

Last month we invited you to give us your opinion via an online survey on what features are most important to you in a DAM. We split the survey in 3 sections: User Experience (UX), Functionality, and Capabilities.

Based on the survey results, all 3 seem to be equally important to DAM users, with Capabilities taking the top spot with 4 entries making the Top 10, and UX and Functionality with 3 each in the Top 10.

These results list out the top 10 most voted for suggestions, we’ll be publishing the complete results in later content. We’re sharing the results of the survey with you under Creative Commons to help enrich everyone’s understanding of DAM. If you have something to add, please leave a comment on this blog, as we are keen to find out more. You can view a recorded webinar on this topic where we extend the results of the survey with our knowledge and experience working on 100s of DAM projects.

 

1. UX. Ease of use – simple easy to use interface

 

 

 

 

 

 

 

No surprise 95% of respondents want their DAM solution to have a simple, easy to use, intuitive interface. DAM is about making content available to users – an easy to use solution makes it achievable. With user adoption as one of the most challenging aspects of DAM implementation (take a look at our Top 10 Mistakes When Implementing a DAM Solution), if a solution allows you to perform basic tasks without user training, we have the basis for the success of the project.

 

2. Capabilities. Integration – ability to integrate with popular platforms/ applications

 

 

 

 

 

 

Integration has been tipped over the past 10 years as the most important DAM requirement of the future. Now that time is upon us and integration is number 2 most popular feature.

Digital asset management has always been about organisation’s infrastructure – it needs to integrate into an organisation’s environment.

Touching on the user adoption again – integrating your DAM with other content management platforms within your organisation allows more users to come into contact with the DAM, allows them to work on assets and distribute assets while still within their preferred platform, streamlining workflow and improving productivity along the way.

3. Capabilities. Permissions – having easy access to allow or restrict permission to assets

 

 

 

 

 

 

Permissions are an important part of any enterprise solution. Voted number three most important feature highlights how DAM has moved from a workgroup style solution to enterprise wide for most organisations. Importantly for an organisation, permissions keep its assets and brand secure. You have control over who, when and how uses your company’s assets.

4. Functionality. Sharing – the ability to share easily without using traditional email/ attachment

 

 

 

 

 

 

 

 

Why is it important? It’s all about collaboration. Sharing saves time and space on your hard drive as you can share assets directly from a DAM using share links or URLs. Send large files via branded portals, reinforcing your brand at the same time. Reuse and re-purpose already created media without having to re-create.

 

5. UX. Easily searchable – search tags to easily find assets

 

 

 

 

 

 

 

 

DAM used to be all about Can’t find it, can’t use it – and this survey shows it still is! Sharing the spot for 4th /5th spot. A digital file that can’t be found is not an asset. DAM solutions these days provide different ways of making the assets easily found: keywords, tags, custom queries. More sophisticated solution provides automatic tagging to reduce the time to curate your content.

 

6. Capabilities. Multiple file formats – capability to store multiple file formats (images, videos, presentations, etc.)

 

 

 

 

 

 

This is an easy one and has been core differentiator of DAM to other content management solutions since inception. Now organisations do not want to be limited with just still image files, but store, share and manipulate with images, documents, videos, presentations, and other types of files all at once without any barriers.

 

7. Functionality. Automation – possibility of automating routine tasks

 

 

 

 

 

Digital asset management combined with automation creates the basis for a seamless, streamlined workflow environment. For many organisations these workflows enable quick and cost-effective operations to find, create, re-purpose and deliver the media assets, making DAM of critical importance.

 

8. Functionality. Bulk metadata edit – ability to add metadata to multiple files at once

 

 

 

 

It is often the simple things in life that make it all worthwhile. When working with thousands of images, having a fast and time-saving option to improve your processes makes a big difference in getting the job done and the project successful.

 

9. UX. Easy preview – easy media preview of all formats

 

 

 

 

 

 

 

Again, it’s the simple things in life! What would a DAM be without thumbnails and previews of ALL content regardless of format? Not a DAM!

 

10. Capabilities. Customisable – customisable to suit diverse needs

 

 

 

 

 

Isn’t it always a case – as soon as you implement a DAM solution someone asks: can it, could it, would it? DAM projects are different from other enterprise solutions in that there are iterative in nature. The reality is an organisation’s use of content/media changes quickly. We are at just the tip of the iceberg in how media will be used in corporate communication. Just watch any futuristic movie and you will see much more media being used for all forms of communication.  A DAM solution that can easily adapt to an organisation’s needs becomes a great investment and a long-running solution.

These finding are based on 37 respondents of our online survey. Thank you for taking this survey!